Glossary
Strategy Twin
A Strategy Twin is a living model of one company's markets, competitors, capital, constraints and decisions, which AI agents reason over and people decide on.
Glossary · strategy1 term
Strategy Twin retainer
A plain definition, why it matters, how strategy1 uses it, and answers to the questions people ask most.
Definition
What is the Strategy Twin retainer?
The Strategy Twin retainer is strategy1's annual engagement that keeps a client's strategy current. It includes a living Strategy Twin, a monthly Strategy Council that reviews drift and next decisions, and engine credits for new work as questions arise, so the plan is updated when the evidence changes.
Also called: strategy advisory retainer.
Explained in full on The Strategy Twin retainer.
Context
Why it matters
Strategy goes stale when markets, rules and results move faster than the planning cycle. A retainer keeps the Twin, the KPIs and the decisions connected all year, so drift is noticed early and new decisions start from the current picture rather than a fresh project.
In practice
How strategy1 uses it
On the retainer, KPIs are read into the Twin daily through read-only connections, competitors and rules are scanned weekly, and scenarios are re-run before a Strategy Council each month. Engine credits let the client run any engine when a new decision comes up, without a new contract each time.
FAQ
Strategy Twin retainer: common questions
Who is the Strategy Twin retainer for?
Clients who already have a Twin with strategy1, most often after an Engine Sprint, and teams whose decisions keep coming, such as a launch, a brand question or an event, and who want them on one living strategy.
Is the Strategy Twin retainer the same as a fractional chief strategy officer?
Not exactly. A fractional chief strategy officer is a part-time executive. The Strategy Twin retainer is an engagement: a living model, a monthly Strategy Council and engine credits, run by a strategy1 pod. It covers ongoing strategic review without a hire.
How is new work measured on the Strategy Twin retainer?
Every ad-hoc engine run on the Strategy Twin retainer is measured against a baseline agreed in the Strategy Council, so the client can see what each piece of work changed.
Bring one real decision.Leave with a signed plan.
A 72-Hour Bootcamp takes one problem your team would scope in weeks and works it to a decision memo your leadership signs. Fixed scope, fixed fee.